Posts

Showing posts with the label sustainable corporate gifting

The Corporate Gift Lifecycle: Creation, Use, and Reinvention

Image
  The corporate gifting in India has taken a new turn in which purpose has become as important as the prestige. This is a changing business culture where sustainability has taken a form.  Firms no longer give gifts because it is a tradition but because it is a way of exhibiting their brand ethics . The process of corporate gift has entered a new phase in which it is no longer about giving, but creating, using, and reinventing. Leading this turn is the likes of Dausto , who have developed sustainable gifting solutions that combine both class and consideration of the environment.  The reusable corporate gift and the eco-friendly packaging are only the tips of the iceberg in the modern corporate gift being circular , meaning that the products are created in a way to be reused, repurposed, and remembered. 1. The creation: Thoughtful beginnings Any business gift begins with an intention. Companies used to buy bulk products at traditional prices with little regard to durab...