Corporate Gifting Made Smarter with Dausto

  Corporate gifting has long been a significant channel for businesses to express gratitude, foster relationships, and maintain brand exposure. Gifts are a memorable touchpoint for a company and its audience. Christmas hampers, staff gifts, client gifts, event merchandise. But attitudes to corporate gifts are changing. A pen, mug, diary or even a generic gift box might be a little bit practical but giving the same to everyone seems to be less effective. People want relevance, utility, personalisation , and experience. So actually today non-specific corporate gifts don’t work. Memorable Gifts for People A corporate gift isn’t a product. It tells you what the company knows about you: The same gift for everyone, no matter their role, interests or relationship with the brand. The gesture can seem cursory. But a personalised or well chosen gift can provide a stronger emotional connection. For instance, a remote employee might prefer a luxury work-from-home kit, whereas a travel accesso...

  The corporate gifting in India has taken a new turn in which purpose has become as important as the prestige. This is a changing business culture where sustainability has taken a form.  Firms no longer give gifts because it is a tradition but because it is a way of exhibiting their brand ethics . The process of corporate gift has entered a new phase in which it is no longer about giving, but creating, using, and reinventing. Leading this turn is the likes of Dausto , who have developed sustainable gifting solutions that combine both class and consideration of the environment.  The reusable corporate gift and the eco-friendly packaging are only the tips of the iceberg in the modern corporate gift being circular , meaning that the products are created in a way to be reused, repurposed, and remembered. 1. The creation: Thoughtful beginnings Any business gift begins with an intention. Companies used to buy bulk products at traditional prices with little regard to durab...