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Showing posts with the label gamified gifting programs

Digital loyalty tokens and gift gamification

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  Corporate gifting has been a necessary relationship building tool, achievement recognition and brand loyalty reinforcement tool. Nonetheless, the old ways of gifting are evolving as the world of businesses is fast changing towards digitalisation .  Digital loyalty tokens and gift gamification are becoming new trends that are being used to make conventional corporate gifts interesting, interactive and measurable.  The combination of technology, incentives, and fun interaction allows businesses to make the effects of gifting strategies even more significant, as well as reinforce relationships with clients, employees, and partners. Understanding digital loyalty tokens Digital loyalty tokens are digital tokens that are redeemed to obtain products, experiences, or services. These tokens are also flexible and can be personalized unlike more physical gifts and the recipient can select rewards that are more appealing to them. Organizations can assign digital loyalty cards in ...