Corporate Gifting Made Smarter with Dausto

  These days, it's not enough for companies to just slap their logo on a bunch of stuff and give it away. The way companies thank people and get closer to customers has changed.  Giving gifts isn't just about pens or mugs with logos anymore. It's about actually connecting with people and showing them you care. Things have changed! Before, it was all about getting your brand seen. Now, it's about making real connections.  The idea now is to give gifts that really mean something and that show how much you appreciate someone and how much you trust them. Companies get that a gift is more than just a thing. It's a way of saying, hey, we appreciate you. If you do it right, a good gift can make a big impact that lasts longer than just a logo.  From visibility to value: How the purpose of merchandise has changed Before, the usual way to get your brand noticed was to put your logo on everything and give it away. It got your name out there, but it didn't really connect wi...

  In a highly competitive global market, products that look almost identical pose the main challenge. The key factor changing the game is how a product is presented. Packaging is no longer simply a means whereby a product is wrapped — it is now a way of telling a story, and a powerful gifting strategy to create lasting impressions.  The emerging trend of Story-Based Packaging has therefore arisen, where the brand identity, colors, and messaging work together to create a memorable unboxing experience. Since consumers want to establish emotional and meaningful relations with brands, the role of the packaging design has gone beyond just being visually attractive.  The package has turned into a story-teller - the one which hits the customer's heart even before the product is handled. The Power of Packaging: More Than Just a Box Try to remember the moment of your Apple product unboxing — this is where packaging doubles as an effective gifting strategy, making the recipient fee...

  In 2025, the world of work has settled into a new normal,  one that’s neither fully remote nor strictly office-based but hybrid, flexible, and fluid. As organizations adapt, so do their strategies for engagement, recognition, and relationship building. One area that’s undergoing a quiet revolution is corporate gifting, particularly during festive seasons. In “ Festival 2.0 ,” we explore how hybrid workforces are reshaping the rules of corporate gifting, why traditional approaches may no longer suffice, and how merchandise sellers and gifting platforms such as Dausto can lead the way in helping companies delight their employees and clients in this evolving environment. The hybrid workforce: a new landscape for gifting 1. From “office swag” to distributed giving In pre-hybrid times, corporate gifting often assumed a shared physical office: team gifts could be dropped at a central location, distributed during meetings or events, or placed on desks.  2. Emotional connection...

  Corporate gifting is a rapidly growing B2B marketing channel, with expert predictions indicating that the market is expected to reach USD 1,245.8 B by 2029 (as per researchandmarkets.com).  However, one major downside is that many gifts given to employees and clients often have little to no practical use. Pens, mugs, diaries, or sometimes pen stands and paperweights — all branded with a company logo — have made everything feel very monotonous.  The brand image and swag that companies strive to build through such corporate gifts often get diluted due to these repetitive items. Therefore, now is the right time for companies to adopt the gifting strategy and strategic swag that make the entire gifting experience truly memorable. The Three Winning Steps to Strategic Swag in Corporate Gifting  Swag is still here, but it's the missing link that is affecting the whole concept of corporate gifting in India. “The corporate gifting market in India was approximately ₹12,000 c...

  As the landscape of business continues to change, relationships remain the cornerstone of all growth. We know the importance of having strong relationships and one of the strongest ways to deepen relationships is through corporate gifting.  Whether you are thanking a client, appreciating an employee, or celebrating a partnership, gifting has a language that words cannot express.  The challenge (and opportunity) is that not every gift is impactful, which is where a professional merchandise seller, like Dausto, is an important resource to have. Dausto helps brands make gifting into a strategic, thoughtful, and memorable experience. The True Meaning of Corporate Gifting In essence, corporate gifting isn’t actually about gifts that are expensive; it’s about gifts with some emotional value attached to them.  Whether it is a personalized notebook, an environmentally safe bottle, or an assortment of edible treats for the holiday season, your gift may always say “thank yo...

  Corporate gifting is no longer a mere token of appreciation. In the contemporary business environment, it can also be defined as a strategic tool supporting loyalty building, workplace culture-strengthening efforts, and employee engagement.  Thinking carefully about corporate gifts, they will serve as a reminder of the recognition and care and will establish a positive emotional bond between the company and its employees. Rewards and rewards by way of giving gifts Recognition is one of the major motivators of engagement. Feeling valued will make employees a lot more willing to stay motivated and give their best.  Corporate gifting gives you a visible and unforgettable expression of gratitude.  This may be a milestone celebration or a recognition of outstanding performance or a festive gesture, but the right gift in all of these situations will make the employees feel valued and appreciated.  Unlike general rewards, specific gifts will show that one is recogniz...