Imagine this: A CEO opens a sleek, custom-designed container. Interior isn’t simply another mug or diary with a brand. It’s a piece of thoughtfully designed merchandise — tailor-made to reflect the business enterprise’s story, crafted with motive, and wrapped in emotion. That’s the brand-new face of corporate gifting trends India, where items no longer end up forgotten in a drawer. They inspire loyalty, gratitude, and a sense of connection. Welcome to the shift — from transactional to transformational. The Changing Face of Corporate Gifting For years, corporate gifting in India has changed into mechanical. It became about checking a field: “send Diwali hampers to clients,” “Distribute T-shirts on the occasion,” or “provide notebooks to employees.” The motive was transactional — a trade to hold goodwill. But the cutting-edge workforce and shoppers count on more. These days’ brands want to be remembered not only for what they give, but also for why they provide. That’s ...