Corporate Gifting Made Smarter with Dausto

  Corporate gifting is a rapidly growing B2B marketing channel, with expert predictions indicating that the market is expected to reach USD 1,245.8 B by 2029 (as per researchandmarkets.com).  However, one major downside is that many gifts given to employees and clients often have little to no practical use. Pens, mugs, diaries, or sometimes pen stands and paperweights — all branded with a company logo — have made everything feel very monotonous.  The brand image and swag that companies strive to build through such corporate gifts often get diluted due to these repetitive items. Therefore, now is the right time for companies to adopt the gifting strategy and strategic swag that make the entire gifting experience truly memorable. The Three Winning Steps to Strategic Swag in Corporate Gifting  Swag is still here, but it's the missing link that is affecting the whole concept of corporate gifting in India. “The corporate gifting market in India was approximately ₹12,000 c...