From Prototype to Bulk Merchandise
Corporate merchandise is more than just putting a logo on a product. It’s about making good products that are well designed that speak to a brand and leave an impact. It’s about the right product whether it’s a corporate gifting campaign, an employee welcome kit, a promotional giveaway or merchandise for a large scale event. But it requires planning, testing and coordination to take a product idea from concept to mass production . And that is where the transition from prototype to mass-produced goods begins. 1. THINK OF A GREAT IDEA FOR MERCH A good merchandise project starts with an idea. Before approaching a manufacturer or selecting a product, a business needs to decide how it wants to utilise the merchandise. Employee onboarding ? Thank you client? New conference? Advertising campaign? Holiday giving program? Knowing the goal tells us what type of products, how many, what customisation and what budget we need. The audience is important as well. Employee merchandi...