Corporate Gifting Made Smarter with Dausto

  What Is MOQ and Why It Exists Minimum Order Quantity , also known as MOQ is a common concept in manufacturing and procurement; however it becomes even more important with respect to corporate gifting . A minimum order quantity (MOQ) is essentially the lowest amount of items a supplier will manufacture or sell as part of an initial purchase.  Though it seems such a trivial numerical figure, MOQ is inherently linked with how the vendors manage their production costs and short term resource allocation to maximize profitability. MOQ is much more relevant in space where customization and branding take the center stage e.g corporate gifting. Corporate Gifts needed logo printing , packaging design, and product alteration more than just simple off-the-shelf products. These processes have a setup cost which is economically unviable for sufficiently small quantities. This is where MOQ (minimum order quantity) comes in, which guarantees that suppliers can cover these costs while sti...

  Gifting in the MICE world is no longer an afterthought - it’s a strategic touchpoint. The right sort of merchandise can carry the name in your brand long after the event is over, but the wrong one will be relegated to a hotel room drawer or binned before you even get home. The difference is in the design being intentional, relevant and usable. Today's attendees are pickier than ever. They've witnessed them all, plain and boring tote bags, disposable pens and uninventive key chains. When it comes to merchandise for attendees if you want them to keep (and use) your giveaway, pivot from promotional giveaways → brand experience dignitaries . Start with Purpose, Not Product Before choosing anything, ask yourself: Why are we giving this? Should it serve to more than reinforce brand memory, increase attendee experience or accommodate an actual use case during the event? Well aligned merchandise is the most effective form of it. So, if your event takes place over a number of days, e...

  The spring transforms the way of thinking and working of people. With the change in the weather and the feeling of the days being less heavy, the urge to re-establish the routines, make new goals, and take the work fresh is present. In the case of business, this is not a seasonal moment; it is strategic. It is the ideal moment to reach out to the employees and clients with considerate corporate gifting solutions that resemble renewal, motivation, and progress. Scholars have found spring gifting to have a touch of surprise and relevance as opposed to year-end gifting, which tends to have an expected feeling. It is in line with new startups, whereby brands can easily leave an indelible mark with meaningful and useful corporate gift items. Why spring gifting works so well Spring merchandise is effective in time. Having gone through the slower winter months, people are generally more receptive to change. It is a time when teams are about to start a new financial quarter, businesses...