Corporate Gifting Made Smarter with Dausto

  In a highly competitive global market, products that look almost identical pose the main challenge. The key factor changing the game is how a product is presented. Packaging is no longer simply a means whereby a product is wrapped — it is now a way of telling a story, and a powerful gifting strategy to create lasting impressions.  The emerging trend of Story-Based Packaging has therefore arisen, where the brand identity, colors, and messaging work together to create a memorable unboxing experience. Since consumers want to establish emotional and meaningful relations with brands, the role of the packaging design has gone beyond just being visually attractive.  The package has turned into a story-teller - the one which hits the customer's heart even before the product is handled. The Power of Packaging: More Than Just a Box Try to remember the moment of your Apple product unboxing — this is where packaging doubles as an effective gifting strategy, making the recipient fee...

  Corporate gifting is a rapidly growing B2B marketing channel, with expert predictions indicating that the market is expected to reach USD 1,245.8 B by 2029 (as per researchandmarkets.com).  However, one major downside is that many gifts given to employees and clients often have little to no practical use. Pens, mugs, diaries, or sometimes pen stands and paperweights — all branded with a company logo — have made everything feel very monotonous.  The brand image and swag that companies strive to build through such corporate gifts often get diluted due to these repetitive items. Therefore, now is the right time for companies to adopt the gifting strategy and strategic swag that make the entire gifting experience truly memorable. The Three Winning Steps to Strategic Swag in Corporate Gifting  Swag is still here, but it's the missing link that is affecting the whole concept of corporate gifting in India. “The corporate gifting market in India was approximately ₹12,000 c...