Why Employees Prefer Neutral Colors
Corporate merchandise has changed a lot over the years. The world of garish t-shirts, oversized logos and traditional promotional products is becoming more thoughtful, practical and design-led . One of the more obvious changes is a growing preference for neutral colours . Black, white, beige, cream, grey, navy and muted earth tones are increasingly popular for employee gifts, workwear, welcome kits and everyday corporate merchandise . But why do staff like these colours? It’s more than just aesthetics. Neutral colours are versatile, easy to use and less likely to seem too promotional. They allow employees to take company merchandise into their everyday lives without feeling like they are wearing or carrying an advertisement. Neutrals Feel More Flexible What’s so great about neutrals is that they are so versatile. A black rucksack is suitable for work, travel or a weekend away. A beige tote matches with all kinds of outfits. You can wear a grey or white sweatshirt casually or wor...