Corporate Gifting Made Smarter with Dausto

  Healthcare is an industry where choices are of an exceptionally high weight. The decision of a doctor to treat as he pleases, the hospital to buy or not to buy a certain product, or the research a research-oriented pharmaceutical firm decides to join could have a direct impact on lives.  In such a high-stakes world, relations are more important than technical specifications. Corporate gifting is one of the overlooked methods of cultivating these relationships. This is not a case of marketing or brand recall, as it is in other industries with respect to healthcare gifting.  It is recognition, trust, and empathy. When properly done, it is a bridge that goes further than the business dealings. Get it wrong, and it may damage its image or lead to regulatory problems. We discuss in this blog why corporate gifting has a special role in healthcare, the difficulties and sensitivities of gifting, and how organizations can choose a gifting strategy that can build stronger partner...