How AI is revolutionizing branded merchandise: Personalization, Prediction and Production
Branded merchandise has long been proven to be an effective way to keep your brand top of mind for consumers outside of traditional advertising. Branded products like employee welcome kits, corporate gifts, event merchandise and promotional products provide people with touchpoints they can use and remember. But the design and manufacture of merchandise is changing. AI is revolutionizing corporate merchandising, helping brands to predict demand, understand what people want, streamline production and improve product personalization . “Once a fairly manual process is becoming more data driven , creative and efficient.” For businesses, branded merchandise is not just slapping a logo on a product. “It can be a more thoughtful part of the overall brand experience.” The new age of personalization One of the big advantages of AI for branded merchandise is personalization. Companies often have many audiences with many different tastes. An employee welcome kit may need to feel different t...