How Internal Branding Strengthens External Brand Perception
Often, when people think about branding and marketing, they focus on things like logos, ads, and packaging. But a brand's real strength actually comes from inside the company: internal branding. If your employees truly believe in what your brand stands for, every time they interact with someone outside the company, it feels real and engaging. One great way to build internal branding is through gifts. Giving cool stuff, swag, and showing appreciation can really make your team feel connected to the brand. This guide will show you how internal branding, especially using gifts, can make a big impact on how people see your brand. I will demonstrate how Dausto uses the example of team gifts and I will provide you with some steps that are not complicated so that you could create your plan. What Is Internal Branding, And Why It Matters Defining internal branding Internal branding refers to all the efforts a company makes to align its employees’ Internal branding simply invol...