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Charity in Gifting: The New Phenomenon of Purpose-Centered Giving

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  To give a gift is to show attachment, kinship, fondness, or to appreciate someone or something, an aspect of human civilization we have practiced through history.  However, in this changing world, it has now gone above and beyond exchanging goods or gifts: it is now charity in gifting.  Instead of bestowing physical items that may or may not hold value, charity gifting is on the short list of gifts that has a social impact.  Whether it is sponsoring a community initiative, donating in someone’s name or giving a fairtrade and sustainable product, gifting with purpose marries giving with social responsibility. The impact of Purpose Gifting Charity gifting is the social responsible and philanthropic practice of gift giving that has been long over looked. The value of a gift does not have to be tangible to the recipient; value can be extended to the society at large.  It could simply mean donating to a cause that matters to the recipient, gifting fairtrade items m...