Corporate Gifting Made Smarter with Dausto

  Gifting for businesses is a great way to connect with your employees, clients, partners and event attendees. A thoughtful gift can enhance brand perception, make a lasting impression and increase loyalty. But a lot of businesses are looking to cut costs and take the cheapest options. Cheap corporate gifts may be a smart financial move but they come with hidden costs that can ruin a company’s image and relationships. Cheap Gifts Can Damage Brand Perception Corporate gifts speak volumes about a company’s standards and values. If the recipient receives an item of poor quality that feels cheap and poorly made, he or she will subconsciously associate those qualities with the brand itself. It is a bad experience when a pen stops working after a few days or a water bottle leaks. The recipient remembers the gift as an inconvenience, not as the company’s generosity. Sometimes a bad gift is better than no gift. Reduced Impact and Lessened Recall Corporate gifts are created to build memor...