The Corporate Gifting Supply Chain: What Happens Before a Gift Reaches Your Client or Employee?
Corporate gifting is usually the last time an employee gets a welcome kit or a client gets a beautifully curated box of gifts. But there is a lot of work that makes this experience a success that happens long before the gift ever makes it to its recipient. A successful corporate gifting program is underpinned by a supply chain encompassing product selection, vendor coordination , customisation , quality control , packaging, logistics and delivery management . This information can help companies to better plan their gifting programs, manage budgets and ensure every gift reflects the organization’s reputation. 1. Why Are You Giving The Gift? Every corporate gifting supply chain has a defined objective. It could be a company putting together employee on-boarding kits, celebrating a business anniversary, thanking a longstanding client, recognising a high performing team, or putting together gifts for a conference or incentive trip. The type of gift will affect the products chosen...