These days, it's not enough for companies to just slap their logo on a bunch of stuff and give it away. The way companies thank people and get closer to customers has changed. Giving gifts isn't just about pens or mugs with logos anymore. It's about actually connecting with people and showing them you care. Things have changed! Before, it was all about getting your brand seen. Now, it's about making real connections. The idea now is to give gifts that really mean something and that show how much you appreciate someone and how much you trust them. Companies get that a gift is more than just a thing. It's a way of saying, hey, we appreciate you. If you do it right, a good gift can make a big impact that lasts longer than just a logo. From visibility to value: How the purpose of merchandise has changed Before, the usual way to get your brand noticed was to put your logo on everything and give it away. It got your name out there, but it didn't really connect wi...