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The Rise of Vendor Consolidation in Corporate Gifting

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  No more just hampers and promotional giveaways, is the new trend in corporate gifting . Today it is an integral part of employee recognition , customer retention, partner engagement and brand building . Gifting strategy management challenges are becoming more complex. Gifting strategies are becoming more sophisticated. Many companies that once relied on a handful of vendors for the sourcing, branding, packaging and logistics are now re-assessing their approach. Companies are shifting from having lots of suppliers to more vendor consolidation — fewer, more capable vendors who can handle multiple parts of the gifting process. It's about efficiency, consistency, cost control, and a better overall experience. What Is Vendor Consolidation? Vendor consolidation is the process of reducing the number of vendors used by a company and increasing the amount of work done by each vendor. Businesses are abandoning the traditional model where one supplier provides the products, another handl...