Corporate Gifting Made Smarter with Dausto

  What Is MOQ and Why It Exists Minimum Order Quantity , also known as MOQ is a common concept in manufacturing and procurement; however it becomes even more important with respect to corporate gifting . A minimum order quantity (MOQ) is essentially the lowest amount of items a supplier will manufacture or sell as part of an initial purchase.  Though it seems such a trivial numerical figure, MOQ is inherently linked with how the vendors manage their production costs and short term resource allocation to maximize profitability. MOQ is much more relevant in space where customization and branding take the center stage e.g corporate gifting. Corporate Gifts needed logo printing , packaging design, and product alteration more than just simple off-the-shelf products. These processes have a setup cost which is economically unviable for sufficiently small quantities. This is where MOQ (minimum order quantity) comes in, which guarantees that suppliers can cover these costs while sti...