Corporate Gifting Made Smarter with Dausto

  As companies grow into different countries and across continents, it’s more important than ever to deliver a consistent brand experience. When people think of branding, they often think of marketing campaigns, websites and office design.  But employee merchandise has quietly become another important piece in the puzzle of brand consistency. And more companies now want to offer their employees the same quality branded products in New York, Singapore, London and Bangalore. Global organisations are moving away from siloed merchandise buying where each office buys products individually. Instead, they’re implementing standardised merchandise programs to ensure that employees receive the same products, quality and branding regardless of location. It improves the brand of the company, simplifies the buying process and creates cost efficiencies and employee experience across the board. Creating a consistent brand identity Many companies’ employee merchandise is the first physical m...

  Corporate merchandise was once a relatively small part of the employee experience . At annual meetings, companies handed out branded T-shirts, or notebooks and bottles to employees, or had welcome kits for new hires.  The intention behind these products was to promote the brand but they were often seen as promotional products rather than an addition to the organisation’s bigger people strategy. That’s beginning to change. With companies placing more of an emphasis on employee experience, workplace culture and employer branding , merchandise is becoming another way to convey what it’s like to work for a company.  Instead of just slapping a logo on a product, companies are using merchandise to create moments of recognition, belonging and connection. It’s slowly creating merchandise as an interesting part of the Employer Value Proposition or EVP . EVP Goes Beyond Compensation An Employer Value Proposition is what an organisation offers to employees in exchange for the sk...