Corporate Gifting Made Smarter with Dausto

  Brand experience is changing. Today customers, employees, partners and business audiences expect more than just a logo on a product or a well designed event. They want experiences that are relevant, thoughtful and memorable.  Today’s crowded markets mean that brands are fighting for attention, and one of the best ways to create meaningful connections is through a powerful experience. Corporate events, conferences, branded merchandise and gifting all contribute to a brand’s image, and every interaction matters. So the new rules of brand experiences are less about simply being seen and more about being valuable, personal and memorable. Experiences Should Have Purpose A clear purpose is the basis for a successful brand experience. No matter the goal – building stronger employee relationships, engaging clients, launching a product or building awareness – each piece should support that goal. It means moving past the branding for branding’s sake. For example, a corporate event s...

  A corporate event provides a company the opportunity to meet face-to-face with its employees, customers, partners, prospects and industry professionals. Branded merchandise can add an additional layer to the experience.  Presentations, networking sessions and activities are key elements of an event. When chosen carefully, branded merchandise can help to create brand awareness, create lasting memories and leave attendees with a tangible reminder of the event. But you can't just slap a logo on a product. Good corporate swag should be appropriate for the occasion, useful to the recipient, and in line with the brand. Here are some tips to help companies maximize branded merchandise at corporate events. 1. OBJECTIVE OF THE EVENT 1.1 BEGIN WITH THE EVENT PURPOSE The business has to know the purpose of the event when buying merchandise. What works for a lead generation conference , might not work for an employee offsite , product launch or executive meeting . Product selection sho...

  Corporate gifting has become an essential part of the modern business strategy.  A carefully chosen corporate gift can offer lasting value whether to build relationships with clients, reward staff, support brand visibility or celebrate important milestones. But aside from budgets, products and recipients, there’s another question that companies often ask: are corporate gifts tax deductible ? That's some things. Tax treatment of a client gift varies depending on the type of expense, reason for the gift, value of the gift, recipient and the tax rules that apply to the business. Reasons Why Corporates Give Corporate Gifts Generally, a gift is a business expense (and possibly deductible) only if it has a clear and legitimate business connection. Gifts to clients, customers, employees or business partners may be part of relationship management, employee engagement, marketing, promotional campaigns or business development. The real question is whether the cost is for a bona fide b...