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The Art of Corporate Gifting: Why Thoughtful Presents Matter

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  Corporate gifting has never been merely about exchanging gifts. Due to the contemporary business environment, the so-called relationship can be considered as nearly as valuable as strategies; that is why trace results became such a powerful means as gifting.  It is not only distributing items with logos but also reasonable presents that show appreciation and respect as well as personalization.  Businesses that know how to appreciate the art of giving use it to the advantage of employee satisfaction, to make the clients loyal, and hence to develop a stronger brand identity. Three Beats Transactional Gifts: The Strength of Thoughtfulness A good corporate gift is that which is not generic. By selecting an appropriate present, the company makes it clear that an employee is not seen as another contact point but as an individual.  Examples include a customized notebook for a client fond of journaling or eco-friendly desk items and an employee who cares about smoking and ...