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Showing posts with the label customization

Distribution chain of corporate gifts that reach your workplace

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  Corporate Gifts can seem simple. A company sends a shipment to your office, someone on your team opens the box and voila, a gift is born. But what is not visible are the processes, suppliers and people involved in delivering that gift to your office. From the time a company decides to purchase a gift to the time it is handed over to an employee, client or business associate, a number of steps are involved in that process. Although the focus of giving a gift is on the product, there are a number of other processes involved such as sourcing , fulfillment , logistics and last mile delivery . THE FIRST LINK IN THE CHAIN Companies have many reasons to give gifts. Employee rewards, client or business gifts, swag for a conference, and a number of other reasons. Once the company has a reason for giving a gift, they have to consider a number of other constraints such as the occasion, the number of gifts needed, the budget and the recipient. Gift making becomes a complex process and invo...

Understanding MOQ in the Corporate Gifting Industry: What It Means and Why It Matters

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  What Is MOQ and Why It Exists Minimum Order Quantity , also known as MOQ is a common concept in manufacturing and procurement; however it becomes even more important with respect to corporate gifting . A minimum order quantity (MOQ) is essentially the lowest amount of items a supplier will manufacture or sell as part of an initial purchase.  Though it seems such a trivial numerical figure, MOQ is inherently linked with how the vendors manage their production costs and short term resource allocation to maximize profitability. MOQ is much more relevant in space where customization and branding take the center stage e.g corporate gifting. Corporate Gifts needed logo printing , packaging design, and product alteration more than just simple off-the-shelf products. These processes have a setup cost which is economically unviable for sufficiently small quantities. This is where MOQ (minimum order quantity) comes in, which guarantees that suppliers can cover these costs while sti...

The Art of Corporate Gifting: Why Thoughtful Presents Matter

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  Corporate gifting has never been merely about exchanging gifts. Due to the contemporary business environment, the so-called relationship can be considered as nearly as valuable as strategies; that is why trace results became such a powerful means as gifting.  It is not only distributing items with logos but also reasonable presents that show appreciation and respect as well as personalization.  Businesses that know how to appreciate the art of giving use it to the advantage of employee satisfaction, to make the clients loyal, and hence to develop a stronger brand identity. Three Beats Transactional Gifts: The Strength of Thoughtfulness A good corporate gift is that which is not generic. By selecting an appropriate present, the company makes it clear that an employee is not seen as another contact point but as an individual.  Examples include a customized notebook for a client fond of journaling or eco-friendly desk items and an employee who cares about smoking and ...