Corporate Gifting Made Smarter with Dausto

  As consumers have become immersed in overwhelming amounts of visual clutter and aggressive advertising, latent yet powerful changes to branding are being made by many organizations. A growing trend has been the movement away from bold (over-sized) logos to a more refined and understated design. This approach is referred to as quiet branding , which emphasizes craftsmanship, emotional connection, and subtlety versus overtly promoting products/services.  A common denominator to this shift toward quiet branding is the increasing preference for minimalist logos/gift items that support a brand's ability to convey confidence without having to scream about it. Today, brands are not trying to hide their identity, but instead express it with restraint. As a result, brands today would like to be recognized for their values and quality as opposed to only being seen. This is why many businesses choose Minimalist Gifting when they desire a classy and enduring way for their brands to be ...