Corporate Gifting Made Smarter with Dausto

  In recent years, corporate gifting has shifted from simply being an act of appreciation to being an important component of a business strategy.  In an era focused on relationship cultivation, advancing goodwill, and bolstering a firm’s reputation, lovingly packed presents must address their recipients’ socio-economic and cultural relationships.  In this era of increasing social consciousness, companies should also pay attention to ethically sourcing materials for corporate gifts to take an appreciation gesture to a corporate social responsibility (CSR) level.  Willfully disregarding socially irresponsible sourcing in corporate gifts signals a profound lack of social equity.  Actioning a Progressive Approach to Corporate Gifting Socially irresponsible gifting also extends to environment zero-sum gifting. Corporate gifting should be free from exploitation, adverse environmental impact, and inequitable workplace treatment. Ethical sourcing should be fundamental i...