The Psychological Benefits of Corporate Gifting

A gift has more innate meaning than just the material form wrapped with a ribbon. It embodies feelings of appreciation, acknowledgement, and kindness. While gifting is perceived as a mere ritual in the business world, it, in fact, goes far beyond the realms of organizational and societal norms; rather, it is woven deep within the fibres of human psychology. Corporate gifts shape and influence professional relations, as well as the morale and culture of the employees, a significant factor in organizational dynamics. From a psychological standpoint, the need to corporate gift stems from basic primal urges of humans - the need to be valued, appreciated, acknowledged, and socialized with. Science Behind the Art of Gifting The act of giving and receiving gifts is, in a more profound sense, relates to the feeling of kindness, social bonding, and appreciation. Psychologists, in their studies, show that the act gifting and receiving awakens parts of the brain affiliated with p...