Corporate Gifting Made Smarter with Dausto

  Corporate merchandise was once a relatively small part of the employee experience . At annual meetings, companies handed out branded T-shirts, or notebooks and bottles to employees, or had welcome kits for new hires.  The intention behind these products was to promote the brand but they were often seen as promotional products rather than an addition to the organisation’s bigger people strategy. That’s beginning to change. With companies placing more of an emphasis on employee experience, workplace culture and employer branding , merchandise is becoming another way to convey what it’s like to work for a company.  Instead of just slapping a logo on a product, companies are using merchandise to create moments of recognition, belonging and connection. It’s slowly creating merchandise as an interesting part of the Employer Value Proposition or EVP . EVP Goes Beyond Compensation An Employer Value Proposition is what an organisation offers to employees in exchange for the sk...

  Employee recognition has long been a core component of modern workplace culture. Today, the vast majority of companies have reached a shared consensus: acknowledging employees’ contributions and celebrating various career milestones can significantly boost employee engagement, work motivation, and retention rates. However, not all recognition programs deliver identical effects. Currently, the two most widely adopted types of employee recognition among global companies are work anniversary gifts and performance awards . Both share the common function of recognizing employees’ efforts and strengthening the emotional bond between employees and their organization, but their core differences fall across four dimensions: objectives, timing, evaluation criteria, and impact. Only by clarifying the distinctions between the two can companies build a more effective recognition system that balances employee satisfaction and organizational development goals. Work Anniversary Gifts As one of...