Corporate Gifting Made Smarter with Dausto

  Corporate gifting has gone way beyond the ordinary goods and hampers of a generic nature. In the modern world, brands do not only compete in terms of visibility, but also on emotional resonance. Sensual experiences are one of the most effective means of achieving that connection. Modern corporate gifting is being redefined by luxury consumables (gourmet foods, high-end teas and coffees, crafted chocolates, curated beverage kits, and high-end gift boxes) that offer a customer experience. Such gifts are multi-sensory as they include taste, smell, touch, and presentation, and the recipient will be able to recall them even after consuming a product. Sensory gifting brings differentiation in an overcrowded corporate environment. Why Sensory Experiences Drive Stronger Brand Recall Human memory is highly connected to sensory stimuli. Emotional association can be developed immediately, due to the different flavour, aroma or texture. The gift of luxury consumables by companies does not ...