Why Corporate Gifting Is Becoming a Data Game
Traditionally, the corporate gifting business has been a business of relationships, occasions and personal preferences. They would select diaries, sweets, calendars, mugs, gift hampers or any other merchandise and hand them out to employees, clients and business partners. But now the corporate gifting industry is getting more structured and data-driven as businesses seek ways to make every gift more relevant, measurable and on-brand. The emotional side of giving gifts is not disappearing with this evolution. Instead data is helping companies understand their recipients better and make smarter decisions on what to give, when to give and how to give. Bulk To Personalisation Buying One of the largest changes in corporate gifting has been moving away from one-size-fits-all packages. Companies now have data on employee preferences, client profiles, locations, occasions and past gifting choices. This means organisations can create more targeted gifting programmes. For example, ...