Design Thinking in Corporate Gifting: Creating Products People Actually
Over the last few years there’s been a lot of change in the way companies give gifts. Branded pens, calendars and generic gift hampers have been replaced by a strategic business practice aimed at building meaningful relationships. Today’s brands want more than putting a logo on a product. They want presents that are useful, memorable and suit the recipient's needs. Many organisations have therefore turned to design thinking for corporate gifting . Design thinking is a human centred, empathy driven, creative and functional problem solving approach . Businesses are moving from “What product can we give?” to “What would people actually like and use?” Organisations can apply principles of design thinking to design gifting experiences that build deeper relationships, enhance brand perception and deliver longer-term value. What is Design Thinking? Design Thinking is a structured process to understand your users before you design solutions. Businesses start with understanding the peopl...