Festival 2.0: How Hybrid Workforces Are Redefining Corporate Gifting Needs
In 2025, the world of work has settled into a new normal, one that’s neither fully remote nor strictly office-based but hybrid, flexible, and fluid. As organizations adapt, so do their strategies for engagement, recognition, and relationship building. One area that’s undergoing a quiet revolution is corporate gifting, particularly during festive seasons. In “ Festival 2.0 ,” we explore how hybrid workforces are reshaping the rules of corporate gifting, why traditional approaches may no longer suffice, and how merchandise sellers and gifting platforms such as Dausto can lead the way in helping companies delight their employees and clients in this evolving environment. The hybrid workforce: a new landscape for gifting 1. From “office swag” to distributed giving In pre-hybrid times, corporate gifting often assumed a shared physical office: team gifts could be dropped at a central location, distributed during meetings or events, or placed on desks. 2. Emotional connection...