Corporate Gifting Made Smarter with Dausto

  Corporate gifting has always been about practicality, branding and perceived value. Companies often chose items such as mugs, notebooks, pens, bags, calendars and other familiar items that could be personalized with a logo. These gifts still have their place, but expectations around corporate swag are evolving. Today, businesses are more concerned with how a product looks, feels, works and fits into everyday life. That's how industrial design is changing corporate gifts. Industrial design is the marriage of esthetics , functionality, materials, ergonomics and user experience to create products that are not only beautiful but functional and enjoyable to use. Used for corporate gifting it can turn a traditional branded product into something people actually want to keep. From Promotional Products to Design Products One of the biggest changes we’re seeing in corporate gifting is the shift from promotional merchandise to thoughtfully designed products. A logoed branded pen might ...

  Corporate merchandise has changed a lot over the years. The world of garish t-shirts, oversized logos and traditional promotional products is becoming more thoughtful, practical and design-led . One of the more obvious changes is a growing preference for neutral colours . Black, white, beige, cream, grey, navy and muted earth tones are increasingly popular for employee gifts, workwear, welcome kits and everyday corporate merchandise . But why do staff like these colours? It’s more than just aesthetics. Neutral colours are versatile, easy to use and less likely to seem too promotional. They allow employees to take company merchandise into their everyday lives without feeling like they are wearing or carrying an advertisement. Neutrals Feel More Flexible What’s so great about neutrals is that they are so versatile. A black rucksack is suitable for work, travel or a weekend away. A beige tote matches with all kinds of outfits. You can wear a grey or white sweatshirt casually or wor...

  The best marketing doesn’t feel like marketing at all. It doesn't ask for attention, it creates experiences people truly enjoy and remember. That's how good company swag is. It is no longer just a promotional device but something useful, stylish and valuable that inherently supports a brand’s presence in everyday life. For decades, branded merchandise 's job has been simple: maximum visibility. Big logos, bright colors and bold slogans appeared on T-shirts, mugs, bags and stationery. These products may have been a company’s identity, but they often didn’t resonate with the recipient in a meaningful way. But today businesses are doing it differently. They’re not asking “how big of a logo can we get, " they're asking something more important: is this something someone is actually going to want to use? This evolution in thinking is taking corporate merchandise from a promotional item to an extension of the brand experience . Utility is the Starting Point The best ...

  The best marketing doesn’t feel like marketing at all. It doesn't ask for attention, it creates experiences people truly enjoy and remember. That's how good company swag is. It is no longer just a promotional device but something useful, stylish and valuable that inherently supports a brand’s presence in everyday life. For decades, branded merchandise 's job has been simple: maximum visibility. Big logos, bright colors and bold slogans appeared on T-shirts, mugs, bags and stationery. These products may have been a company’s identity, but they often didn’t resonate with the recipient in a meaningful way. But today businesses are doing it differently. They’re not asking “how big of a logo can we get, " they're asking something more important: is this something someone is actually going to want to use? This evolution in thinking is taking corporate merchandise from a promotional item to an extension of the brand experience. Utility is the Starting Point The best m...

  Creating an Identity Beyond the Logo Creating a brand that people want to wear is an art that goes far beyond a sexy logo or slapping a name on a T-shirt. In a crowded consumer market, consumers increasingly select products that reflect their personality, lifestyle, interests and values.  In the wearables space , branding is about creating an identity that the customer can see themselves being a part of. People feel a sense of belonging to what a brand stands for and the product becomes more than an object they own. It becomes a way to brand yourself. Create Your Own Brand Personality Every great brand is built around a strong, consistent identity. You’ve got to understand what a brand is and how it wants to be viewed before you make products or campaigns. Its personality could be young and energetic, minimal and sophisticated, bold and experimental, or based on a particular culture or community.  This identity must be visible in all visual elements the audience sees: c...

  As companies grow into different countries and across continents, it’s more important than ever to deliver a consistent brand experience. When people think of branding, they often think of marketing campaigns, websites and office design.  But employee merchandise has quietly become another important piece in the puzzle of brand consistency. And more companies now want to offer their employees the same quality branded products in New York, Singapore, London and Bangalore. Global organisations are moving away from siloed merchandise buying where each office buys products individually. Instead, they’re implementing standardised merchandise programs to ensure that employees receive the same products, quality and branding regardless of location. It improves the brand of the company, simplifies the buying process and creates cost efficiencies and employee experience across the board. Creating a consistent brand identity Many companies’ employee merchandise is the first physical m...