Corporate Gifting Made Smarter with Dausto

  Creating an Identity Beyond the Logo Creating a brand that people want to wear is an art that goes far beyond a sexy logo or slapping a name on a T-shirt. In a crowded consumer market, consumers increasingly select products that reflect their personality, lifestyle, interests and values.  In the wearables space , branding is about creating an identity that the customer can see themselves being a part of. People feel a sense of belonging to what a brand stands for and the product becomes more than an object they own. It becomes a way to brand yourself. Create Your Own Brand Personality Every great brand is built around a strong, consistent identity. You’ve got to understand what a brand is and how it wants to be viewed before you make products or campaigns. Its personality could be young and energetic, minimal and sophisticated, bold and experimental, or based on a particular culture or community.  This identity must be visible in all visual elements the audience sees: c...

  As companies grow into different countries and across continents, it’s more important than ever to deliver a consistent brand experience. When people think of branding, they often think of marketing campaigns, websites and office design.  But employee merchandise has quietly become another important piece in the puzzle of brand consistency. And more companies now want to offer their employees the same quality branded products in New York, Singapore, London and Bangalore. Global organisations are moving away from siloed merchandise buying where each office buys products individually. Instead, they’re implementing standardised merchandise programs to ensure that employees receive the same products, quality and branding regardless of location. It improves the brand of the company, simplifies the buying process and creates cost efficiencies and employee experience across the board. Creating a consistent brand identity Many companies’ employee merchandise is the first physical m...

  Gone are the days when corporate gifting was just a procurement activity. With organisations increasing spend on employee engagement, client relationships, recruitment and brand building, the expectations from the gifting suppliers have multiplied manifold.  No more are the days of companies choosing vendors solely on the basis of the lowest quote. Instead, they use structured vendor scorecards to rate suppliers, translating quality, reliability, service, compliance and overall business value into quantifiable metrics. Procurement teams can track supplier performance objectively over time with vendor scorecards. Companies make the decision based on measurable factors whether a vendor can support long-term corporate gifting programmes, not their individual experiences or a successful project. For suppliers, understanding how the scorecards operate can be the difference between securing repeat business and losing valuable accounts. What Is a Vendor Scorecard A vendor scorecar...

  Corporate merchandise was once a relatively small part of the employee experience . At annual meetings, companies handed out branded T-shirts, or notebooks and bottles to employees, or had welcome kits for new hires.  The intention behind these products was to promote the brand but they were often seen as promotional products rather than an addition to the organisation’s bigger people strategy. That’s beginning to change. With companies placing more of an emphasis on employee experience, workplace culture and employer branding , merchandise is becoming another way to convey what it’s like to work for a company.  Instead of just slapping a logo on a product, companies are using merchandise to create moments of recognition, belonging and connection. It’s slowly creating merchandise as an interesting part of the Employer Value Proposition or EVP . EVP Goes Beyond Compensation An Employer Value Proposition is what an organisation offers to employees in exchange for the sk...

  Recruiting is so much more than posting job ads and hoping people will apply. Today’s candidates are looking at organisations as well as organisations are looking at candidates. A candidate’s decision to apply or accept an offer is influenced by salary, benefits, company culture, growth opportunities and employer branding . Corporate swag turns out to be an unexpectedly effective recruitment marketing tool in this changing landscape. Branded merchandise is no longer only for clients or for promotional events. More and more organisations are leveraging well designed merchandise to enhance their employer branding, create memorable candidate experiences and generate excitement throughout the hiring journey. When used strategically, merchandise is more than a branded item. It’s a tangible representation of the company’s culture and values. Recruitment Marketing: Advertising for More Than Recruitment Recruitment marketing is marketing the organization as a great place to work. It’s...

  Corporate gifting has always been linked with festive seasons, year end celebrations and special occasions. Procurement teams would start looking for vendors, comparing prices, requesting quotations and rushing to place orders before deadlines every year. This seasonal approach worked for many years but changing business priorities are prompting organisations to rethink the way they manage corporate gifting. Today’s procurement teams are moving away from one-time seasonal buys and toward repeatable gift programs . Companies are shifting from adhoc gifting to structured programs that can be used year round for employee recognition , client appreciation , onboarding, milestone celebrations, loyalty programs and corporate events. A repeatable gifting program is more consistent, offers better financial control and more operational efficiency, and is a preferred option for today’s procurement teams. Budget Better One of the biggest advantages of a repeatable gift program is improved ...