Corporate Gifting Made Smarter with Dausto

  As the landscape of business continues to change, relationships remain the cornerstone of all growth. We know the importance of having strong relationships and one of the strongest ways to deepen relationships is through corporate gifting.  Whether you are thanking a client, appreciating an employee, or celebrating a partnership, gifting has a language that words cannot express.  The challenge (and opportunity) is that not every gift is impactful, which is where a professional merchandise seller, like Dausto, is an important resource to have. Dausto helps brands make gifting into a strategic, thoughtful, and memorable experience. The True Meaning of Corporate Gifting In essence, corporate gifting isn’t actually about gifts that are expensive; it’s about gifts with some emotional value attached to them.  Whether it is a personalized notebook, an environmentally safe bottle, or an assortment of edible treats for the holiday season, your gift may always say “thank yo...

  In the modern day competitive business environment, startups can be in a situation where they are forced to contend with already developed brands who have already secured customer loyalty, immense resources and developed networks.  Startups may not necessarily be in a position to compete with the budget of larger corporations, but they can do so by concentrating on strategies that help in establishing meaningful relationships with clients, partners and employees.  Corporate gifting is one of such effective tactics. Considerate gifting does not just assist in creating a good brand presence, but it can also leave good impressions that may even outdo or even outshine the effect of big brands. The Strength of Individualization in Corporate Gifting. Startups enjoy the freedom and innovation that big corporations does not have since they can afford to give out mass-produced or generic gifts.  Personalizing their gifts, startups will be able to show genuineness and care,...

  In recent years, corporate gifting has shifted from simply being an act of appreciation to being an important component of a business strategy.  In an era focused on relationship cultivation, advancing goodwill, and bolstering a firm’s reputation, lovingly packed presents must address their recipients’ socio-economic and cultural relationships.  In this era of increasing social consciousness, companies should also pay attention to ethically sourcing materials for corporate gifts to take an appreciation gesture to a corporate social responsibility (CSR) level.  Willfully disregarding socially irresponsible sourcing in corporate gifts signals a profound lack of social equity.  Actioning a Progressive Approach to Corporate Gifting Socially irresponsible gifting also extends to environment zero-sum gifting. Corporate gifting should be free from exploitation, adverse environmental impact, and inequitable workplace treatment. Ethical sourcing should be fundamental i...

  Nurturing business relationships, motivating employees, and keeping business relationships warm and valued are some reasons why former employees and business partners are still in contact.  With the rise in competition, gifts in the modern world are not considered in the same way as before; now, gifts represent how thoughtful a brand is and its culture.  It is important to understand that the point of a corporate gift is not to spend the most amount of money; instead it is to understand what is the right message that needs to be sent. Understanding the Purpose The initial step in choosing the gift is determining what the reason for the gift is. For a customer, it can be to show gratitude, celebrate a milestone, or sustain goodwill for the long term.  For an employee, it can be to celebrate their performance, show appreciation for their loyalty, or to celebrate a festival or birthday.  It is clear that when the intention of a gift is well defined, the decision ...

  The practice of corporate gifting has always been a way of cultivating goodwill and reinforcing relationships while celebrating milestones in the business domain.  Acceptable as a practice throughout varied sectors, corporate gifting in India comes with a legal framework of compliance.  From taxation to the anti-bribery provisions, the legal nuances surrounding corporate gifting require businesses to appreciate and, at the same time, be accountable. Tax Rules Relating to Gifting Employees Corporate gifting in India has several dimensions, as supported by corporate gifting under the Income Tax Act, 1961. Unlike the general belief, all gifts offered by employers to employees are not exempted. As per the current provisions, gifts not exceeding ₹5,000 in a financial year are exempt.  However, if the value of gifts received by the employee exceeds the ₹5,000 threshold, the whole value is taxable to the employee as a perquisite and would be added to her salary income....

A gift has more innate meaning than just the material form wrapped with a ribbon. It embodies feelings of appreciation, acknowledgement, and kindness.  While gifting is perceived as a mere ritual in the business world, it, in fact, goes far beyond the realms of organizational and societal norms; rather, it is woven deep within the fibres of human psychology.  Corporate gifts shape and influence professional relations, as well as the morale and culture of the employees, a significant factor in organizational dynamics.  From a psychological standpoint, the need to corporate gift stems from basic primal urges of humans - the need to be valued, appreciated, acknowledged, and socialized with. Science Behind the Art of Gifting The act of giving and receiving gifts is, in a more profound sense, relates to the feeling of kindness, social bonding, and appreciation. Psychologists, in their studies, show that the act gifting and receiving awakens parts of the brain affiliated with p...

  Gift giving in the winter season has its own unique charm. When the year ends, businesses look for ways to express their gratitude to their workers, customers, and clients.  The ultimate winter corporate gift washes away the cold but also serves a function and has a little bit of holiday cheer to ensure the recipient feels appreciated. Warm Gifts for the Winter Season The art of gifting during winter has to be the most enjoyable thanks to the comfort associated with winter. Gifts like luxurious fleece blankets, warm scarves, or premium wool socks make practical and easy gifts.  Warm gifts like branded coffee mugs with gourmet hot chocolate or herbal tea also add a personal touch.  The pair of socks or the warm fleece blanket will not only be comfort items on the coldest winter days but also be a reminder to all the workers how they are appreciated. Winter-Inspired Tech A modern corporate gift that blends productivity with masterpiece innovation is winter tech gifts...

  The act of giving gifts has held significance since a long time ago. They show appreciation, good will, respect or celebration. Bonds are formed and ties which are both interpersonal and business in nature are reinforced by the giving of gifts.  The prominence which gift giving is ascribed to is perhaps the most irrational, since giving is more than the object. It is truly the culmination of organization practices, social values and more prominently, culture.  Culture holds the utmost importance. It is a prerequisite in the current era of business to understand gifting etiquette and practices of different cultures.  Cultural variations are indispensable and are the norms of most modern business engagements in which multi-cultural workforces are also involved.   The Significance of Cultural Traditions in Gift Giving   The implications and interpretations of gifts are different around the world. The act of gifting comes with more significance than...

  Corporate gifting is no longer a mere token of appreciation. In the contemporary business environment, it can also be defined as a strategic tool supporting loyalty building, workplace culture-strengthening efforts, and employee engagement.  Thinking carefully about corporate gifts, they will serve as a reminder of the recognition and care and will establish a positive emotional bond between the company and its employees. Rewards and rewards by way of giving gifts Recognition is one of the major motivators of engagement. Feeling valued will make employees a lot more willing to stay motivated and give their best.  Corporate gifting gives you a visible and unforgettable expression of gratitude.  This may be a milestone celebration or a recognition of outstanding performance or a festive gesture, but the right gift in all of these situations will make the employees feel valued and appreciated.  Unlike general rewards, specific gifts will show that one is recogniz...

  Corporate gifting has never been merely about exchanging gifts. Due to the contemporary business environment, the so-called relationship can be considered as nearly as valuable as strategies; that is why trace results became such a powerful means as gifting.  It is not only distributing items with logos but also reasonable presents that show appreciation and respect as well as personalization.  Businesses that know how to appreciate the art of giving use it to the advantage of employee satisfaction, to make the clients loyal, and hence to develop a stronger brand identity. Three Beats Transactional Gifts: The Strength of Thoughtfulness A good corporate gift is that which is not generic. By selecting an appropriate present, the company makes it clear that an employee is not seen as another contact point but as an individual.  Examples include a customized notebook for a client fond of journaling or eco-friendly desk items and an employee who cares about smoking and ...