Corporate Gifting Made Smarter with Dausto

  A corporate event provides a company the opportunity to meet face-to-face with its employees, customers, partners, prospects and industry professionals. Branded merchandise can add an additional layer to the experience.  Presentations, networking sessions and activities are key elements of an event. When chosen carefully, branded merchandise can help to create brand awareness, create lasting memories and leave attendees with a tangible reminder of the event. But you can't just slap a logo on a product. Good corporate swag should be appropriate for the occasion, useful to the recipient, and in line with the brand. Here are some tips to help companies maximize branded merchandise at corporate events. 1. OBJECTIVE OF THE EVENT 1.1 BEGIN WITH THE EVENT PURPOSE The business has to know the purpose of the event when buying merchandise. What works for a lead generation conference , might not work for an employee offsite , product launch or executive meeting . Product selection sho...

  Branded merchandise has long been proven to be an effective way to keep your brand top of mind for consumers outside of traditional advertising. Branded products like employee welcome kits, corporate gifts, event merchandise and promotional products provide people with touchpoints they can use and remember. But the design and manufacture of merchandise is changing. AI is revolutionizing corporate merchandising, helping brands to predict demand, understand what people want, streamline production and improve product personalization . “Once a fairly manual process is becoming more data driven , creative and efficient.” For businesses, branded merchandise is not just slapping a logo on a product. “It can be a more thoughtful part of the overall brand experience.” The new age of personalization One of the big advantages of AI for branded merchandise is personalization. Companies often have many audiences with many different tastes. An employee welcome kit may need to feel different t...

  Branding is usually associated with logos, advertisements, social media campaigns and well-crafted marketing materials. These are still important pieces, but some of the best branding opportunities can come through everyday objects. Corporate merchandise brings a brand out of the screens and advertising spaces and into the daily lives of employees, clients, customers and business partners. Corporate merchandise can naturally and practically showcase your brand time and time again, from a branded coffee mug on a work desk to a laptop bag taken to meetings. These products, when selected carefully, can serve a purpose beyond simply displaying a company logo. They can increase brand awareness, build familiarity and over time, encourage positive associations. Turning Everyday Objects into Brand Touchpoints Products are used daily, all day. You are able to make notes in a notebook during your meetings, keep a water bottle with you all day long and use a branded pen at work or at home. ...

  Corporate gifting has become an essential part of the modern business strategy.  A carefully chosen corporate gift can offer lasting value whether to build relationships with clients, reward staff, support brand visibility or celebrate important milestones. But aside from budgets, products and recipients, there’s another question that companies often ask: are corporate gifts tax deductible ? That's some things. Tax treatment of a client gift varies depending on the type of expense, reason for the gift, value of the gift, recipient and the tax rules that apply to the business. Reasons Why Corporates Give Corporate Gifts Generally, a gift is a business expense (and possibly deductible) only if it has a clear and legitimate business connection. Gifts to clients, customers, employees or business partners may be part of relationship management, employee engagement, marketing, promotional campaigns or business development. The real question is whether the cost is for a bona fide b...

  Recruiting is so much more than posting job ads and hoping people will apply. Today’s candidates are looking at organisations as well as organisations are looking at candidates. A candidate’s decision to apply or accept an offer is influenced by salary, benefits, company culture, growth opportunities and employer branding . Corporate swag turns out to be an unexpectedly effective recruitment marketing tool in this changing landscape. Branded merchandise is no longer only for clients or for promotional events. More and more organisations are leveraging well designed merchandise to enhance their employer branding, create memorable candidate experiences and generate excitement throughout the hiring journey. When used strategically, merchandise is more than a branded item. It’s a tangible representation of the company’s culture and values. Recruitment Marketing: Advertising for More Than Recruitment Recruitment marketing is marketing the organization as a great place to work. It’s...

Why Merchandise Is Becoming Fashion Collections Corporate merchandise used to be pretty much a logo on a pen, a notebook or a T-shirt. They were promotional giveaways and did what they were supposed to do, but rarely excited people or had any lasting value.  That approach is changing fast today. Companies are re-evaluating merchandise, considering it more as carefully curated fashion collections rather than promotional material. Branded merchandise is increasingly an extension of a company’s identity, from premium apparel and stylish accessories to limited-edition collaborations and seasonal drops .  Companies are taking a page out of the fashion books and creating collections that employees, clients and customers will want to own and use. This is due to changing consumer expectations, more competition for attention and a stronger focus on brand experience . The Product Is Integrated into the Brand Image Branding today is much more than logos, color schemes and ad campaign...