Why Companies Are Treating Merchandise Like Fashion Collections
Why Merchandise Is Becoming Fashion Collections Corporate merchandise used to be pretty much a logo on a pen, a notebook or a T-shirt. They were promotional giveaways and did what they were supposed to do, but rarely excited people or had any lasting value. That approach is changing fast today. Companies are re-evaluating merchandise, considering it more as carefully curated fashion collections rather than promotional material. Branded merchandise is increasingly an extension of a company’s identity, from premium apparel and stylish accessories to limited-edition collaborations and seasonal drops . Companies are taking a page out of the fashion books and creating collections that employees, clients and customers will want to own and use. This is due to changing consumer expectations, more competition for attention and a stronger focus on brand experience . The Product Is Integrated into the Brand Image Branding today is much more than logos, color schemes and ad campaign...