Corporate Gifting Made Smarter with Dausto

  Recruiting is so much more than posting job ads and hoping people will apply. Today’s candidates are looking at organisations as well as organisations are looking at candidates. A candidate’s decision to apply or accept an offer is influenced by salary, benefits, company culture, growth opportunities and employer branding . Corporate swag turns out to be an unexpectedly effective recruitment marketing tool in this changing landscape. Branded merchandise is no longer only for clients or for promotional events. More and more organisations are leveraging well designed merchandise to enhance their employer branding, create memorable candidate experiences and generate excitement throughout the hiring journey. When used strategically, merchandise is more than a branded item. It’s a tangible representation of the company’s culture and values. Recruitment Marketing: Advertising for More Than Recruitment Recruitment marketing is marketing the organization as a great place to work. It’s...

Why Merchandise Is Becoming Fashion Collections Corporate merchandise used to be pretty much a logo on a pen, a notebook or a T-shirt. They were promotional giveaways and did what they were supposed to do, but rarely excited people or had any lasting value.  That approach is changing fast today. Companies are re-evaluating merchandise, considering it more as carefully curated fashion collections rather than promotional material. Branded merchandise is increasingly an extension of a company’s identity, from premium apparel and stylish accessories to limited-edition collaborations and seasonal drops .  Companies are taking a page out of the fashion books and creating collections that employees, clients and customers will want to own and use. This is due to changing consumer expectations, more competition for attention and a stronger focus on brand experience . The Product Is Integrated into the Brand Image Branding today is much more than logos, color schemes and ad campaign...