Corporate Gifting Made Smarter with Dausto

  Gifting in the MICE world is no longer an afterthought - it’s a strategic touchpoint. The right sort of merchandise can carry the name in your brand long after the event is over, but the wrong one will be relegated to a hotel room drawer or binned before you even get home. The difference is in the design being intentional, relevant and usable. Today's attendees are pickier than ever. They've witnessed them all, plain and boring tote bags, disposable pens and uninventive key chains. When it comes to merchandise for attendees if you want them to keep (and use) your giveaway, pivot from promotional giveaways → brand experience dignitaries . Start with Purpose, Not Product Before choosing anything, ask yourself: Why are we giving this? Should it serve to more than reinforce brand memory, increase attendee experience or accommodate an actual use case during the event? Well aligned merchandise is the most effective form of it. So, if your event takes place over a number of days, e...