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Showing posts with the label corporate merchandise branding

Merchandise as a marketing channel: Beyond giveaways Rethinking merchandise in the corporate world

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  Gone are the days when keychains and coffee mugs were given out randomly as a corporate gift . Nowadays branded goods have become more than a symbol of advertisement, but a major marketing platform that communicates brand values and creates emotional relationships.  Gifting is a critical component of Indian culture in business dealings and thus branded merchandise marketing has turned into a critical component of the long-term brand strategy. The modern business has come to understand that the correct talk may leave a thousand advertisements behind. Not only this strategy of freebies, but it is a way of creating something that fits a company with its values, creativity, and story. That is what Dausto is promoting and making seemingly ordinary company things meaningful brand properties. Through sustainable stationery to lifestyle items , the variety of products offered by Dausto demonstrates how a product can be more than a giveaway and fulfill the role of an actual exp...