Corporate Gifting Made Smarter with Dausto

  The spring transforms the way of thinking and working of people. With the change in the weather and the feeling of the days being less heavy, the urge to re-establish the routines, make new goals, and take the work fresh is present. In the case of business, this is not a seasonal moment; it is strategic. It is the ideal moment to reach out to the employees and clients with considerate corporate gifting solutions that resemble renewal, motivation, and progress. Scholars have found spring gifting to have a touch of surprise and relevance as opposed to year-end gifting, which tends to have an expected feeling. It is in line with new startups, whereby brands can easily leave an indelible mark with meaningful and useful corporate gift items. Why spring gifting works so well Spring merchandise is effective in time. Having gone through the slower winter months, people are generally more receptive to change. It is a time when teams are about to start a new financial quarter, businesses...

  Gifting is more than just a courtesy in today's competitive marketplace. Gifting has become a way for companies to communicate their brand's values, priorities and relationship with their customers. However, many companies still start by selecting the product and then determine the purpose of it. By doing this, companies typically end up with items that are visually pleasing, but provide no real value.  Instead of selecting gifts based on what looks good, companies should select their gifts with a clear understanding of what they want to accomplish. This change in mindset will allow companies to transform corporate gifting from a transactional process to a meaningful brand experience. When designing your gifts backwards, begin with clarity. Ask yourself, what emotion do I want to evoke? What action do I want the recipient to take? Do I want to build loyalty, enhance engagement or increase daily productivity? When these questions underpin your decision making about corporate...