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How Companies Are Standardizing Employee Merchandise Globally

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  As companies grow into different countries and across continents, it’s more important than ever to deliver a consistent brand experience. When people think of branding, they often think of marketing campaigns, websites and office design.  But employee merchandise has quietly become another important piece in the puzzle of brand consistency. And more companies now want to offer their employees the same quality branded products in New York, Singapore, London and Bangalore. Global organisations are moving away from siloed merchandise buying where each office buys products individually. Instead, they’re implementing standardised merchandise programs to ensure that employees receive the same products, quality and branding regardless of location. It improves the brand of the company, simplifies the buying process and creates cost efficiencies and employee experience across the board. Creating a consistent brand identity Many companies’ employee merchandise is the first physical m...