Corporate Gifting Made Smarter with Dausto

  The Language of Gifts That Cross Borders Not even data and profit margins can determine the success of a deal in a world of global trade today. Trust, mutual respect, and personal relationships, in fact, are the elements that make the difference.  So corporate gifting turns out to be the tool that, by adding a layer of politeness and sustaining business relations, becomes a powerful 'Soft Power Tool'. Soft Power is a term for the ability to influence others by attraction and persuasion instead of using force. In the business world, if a gift is given in the right way, it can be the closest thing to a memorable moment in an otherwise remote meeting and the most effective means of bridging cultural gaps.  This post is about the role of corporate gifting, particularly diplomatic gifting, in brand influence strategy and how platforms like Dausto are making it easier for this process to happen globally. 1. Diplomatic Gifting: Creating the Trust Base for Trade Politics, bein...

  In 2025, the world of work has settled into a new normal,  one that’s neither fully remote nor strictly office-based but hybrid, flexible, and fluid. As organizations adapt, so do their strategies for engagement, recognition, and relationship building. One area that’s undergoing a quiet revolution is corporate gifting, particularly during festive seasons. In “ Festival 2.0 ,” we explore how hybrid workforces are reshaping the rules of corporate gifting, why traditional approaches may no longer suffice, and how merchandise sellers and gifting platforms such as Dausto can lead the way in helping companies delight their employees and clients in this evolving environment. The hybrid workforce: a new landscape for gifting 1. From “office swag” to distributed giving In pre-hybrid times, corporate gifting often assumed a shared physical office: team gifts could be dropped at a central location, distributed during meetings or events, or placed on desks.  2. Emotional connection...

  Color isn't just a visual choice  - it's an emotional language that communicates directly to your audience. In today's competitive business world, branding in corporate gifting has transcended logos and packaging.  An appropriate color palette can significantly impact perception, foster trust, and enhance the sense of connection between your brand and its clientele.  As brands consider corporate gifts in 2025, the knowledge of how colors create identity has become a real game-changer. The science of color psychology is (to companies like Dausto) being used to develop luxury corporate hampers, which not only look beautiful but also resonate emotionally with the recipient. 1. Red - The Color of Energy and Excitement Red is (unashamedly) bold, passionate, and filled with life. Red embodies a sense of urgency, energy, and power - useful for brands looking to inspire people to act, or feel excited. In the gifting context, red can be utilized as part of a brand experienc...

  Corporate gifting is a rapidly growing B2B marketing channel, with expert predictions indicating that the market is expected to reach USD 1,245.8 B by 2029 (as per researchandmarkets.com).  However, one major downside is that many gifts given to employees and clients often have little to no practical use. Pens, mugs, diaries, or sometimes pen stands and paperweights — all branded with a company logo — have made everything feel very monotonous.  The brand image and swag that companies strive to build through such corporate gifts often get diluted due to these repetitive items. Therefore, now is the right time for companies to adopt the gifting strategy and strategic swag that make the entire gifting experience truly memorable. The Three Winning Steps to Strategic Swag in Corporate Gifting  Swag is still here, but it's the missing link that is affecting the whole concept of corporate gifting in India. “The corporate gifting market in India was approximately ₹12,000 c...

  In today's fast-paced corporate world, gifts are everywhere—but stories are rare. A pen, a diary, a hamper, they are appreciated, that's true. But do they create an emotional connection and strengthen the relationship between a brand and its clients and employees? Here, most corporate gifts fall short; they are forgotten very quickly. Now, imagine that instead of just handing over a gift, you deliver a story. A strong narrative that speaks of different shared values, memories, or even a corporate journey you have taken together as clients or with your employees. Thus, the gifts are not just objects, but rather an experience that the recipient wants to cherish forever. Here is the magic of storytelling through gifting works.  Why Storytelling Matters in Corporate Gifting Luxury corporate gift hampers have been considered a fundamental aspect of human interaction for many years. Businesses using the gifts share their experiences and connect emotionally with others. In the corp...

  In the fast-paced business environment of today's world, corporate gifting is not just some old custom; it is a way to foster a relationship, boost employee morale, and leave a positive impression on clients and partners. In the ever-growing space of premium gifting services, Dausto has quickly emerged as a trusted name. If you're wondering how to become a client with Dausto, follow this guide to step through the whole process of becoming a client, including some client onboarding with Dausto, to features of the Dausto corporate gifting platform, to being a client at Dausto. Why Dausto? Before you investigate becoming a client, it's worth spending a moment discussing why Dausto is unique. Dausto combines technology, personalisation, and quality to ensure that something is really meaningful, which is different from a generic gifts supplier. Dausto provides solutions, be it mass scale or personal use, that sends messages to employees, co-workers and anyone you want to leave...

  Healthcare is an industry where choices are of an exceptionally high weight. The decision of a doctor to treat as he pleases, the hospital to buy or not to buy a certain product, or the research a research-oriented pharmaceutical firm decides to join could have a direct impact on lives.  In such a high-stakes world, relations are more important than technical specifications. Corporate gifting is one of the overlooked methods of cultivating these relationships. This is not a case of marketing or brand recall, as it is in other industries with respect to healthcare gifting.  It is recognition, trust, and empathy. When properly done, it is a bridge that goes further than the business dealings. Get it wrong, and it may damage its image or lead to regulatory problems. We discuss in this blog why corporate gifting has a special role in healthcare, the difficulties and sensitivities of gifting, and how organizations can choose a gifting strategy that can build stronger partner...